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Archive for the ‘Behind the Scenes’ Category

21

APR
 

Gwendolyn Mason Letterhead

Behind the Scenes  procrastination

The National Stationery Show is right around the corner and we have so much to do. This is our second year at the show and I thought it would be easier, but it is actually harder. We are still painting new designs and I have a daunting to do list consisting of: ordering walls, electrical, furniture, lighting flooring, finishing catalog (as soon as designs are completed) mounting cards, press kits, bios, sending out our mailer, it goes on and on. So when I am busy I obsess over details like having my own letterhead and insisting that are “paid” stamp is ugly and we have to make a custom one. paperwink hooked us up on that front.

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09

APR
 

New Dear Hancock Cards at Anthropologie

Behind the Scenes  Dear Hancock retailers

A new batch of cards are now available at Anthropologie. Go check them out at a Anthropologie store near you!

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17

JUL
 

Custom Desk for Dad

Behind the Scenes

My Dad’s Birthday is coming up so we painted him this desk. He is one serious fisherman/businessman.

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05

JUN
 

The National Stationery Show-Recap

Behind the Scenes  national stationery show

Now that the National Stationery show has come and gone and we have had some time to catch up on some correspondence and filling orders we wanted to share some images and details from the show. I will start off with a few of our challenges.

Frames 1-2- Our flooring was lost somewhere between California and NY. Thank goodness for the CB2 in Soho! They were super helpful and we purchased their FLOR tiles in Charcoal Grey. (Some pics of E schlepping bags to the subway).  E tells me after the show that my anniversary present was in the box with the flooring! I will let you know if it ever turns up..of course his plan of surprising me at the show is enough of a present for me. On the upswing we saw Jim Jarmusch on the way back.

Frame 3- Our next challenge occurred when we arrived at the Javit’s center the booth behind us was encroaching 2ft into our booth and we were not able to put our walls up. We let the professionals handle it. GLM and Manny Stone were really great and totally know what they are doing…thanks again to Aaron and Lloyd! From here things got better.. our logo that we  had made in LA and took on the plane with us went up with no problem.

Frame 4- We didn’t perform any preliminary layout before the show and taped up our designs and moved them around until we liked the arrangement. The installation was pretty time consuming because of all of the measuring and leveling of over 80 products, but we were happy in the end with the museum inspired exhibition layout.

Frame 5- The union guys were our comic relief and couldn’t understand why a woman they were helping earlier was angry because her whites didn’t match.. I can relate to both sides of that coin.

In the end our hard work paid off and we had a great show. There are many benefits to doing a show like this, but for me I really valued the opinions and insight that store owners, reps and our peers offered to us about our work. A sincere thanks to everyone that helped us with advice, who came by to say hi or sent people our way. We really enjoyed meeting everyone and we are looking forward to next year.

Also we just added new retailers to our retailer’s page. If you do not see a store near you please check back as we will be adding new shops to the list!

Oh! And we updated our press page.

 


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07

MAY
 

Invitation to The National Stationery Show 2011

Behind the Scenes  national stationery show

We featured our work table and our booth model in the hand painted invitation that we sent out this year. We are growing our mailing list so please send us an email hello{at}dearhancock.com if you would like to receive invitations from us in the future! We are leaving for The National Stationery Show in a few days and we have been working around the clock. We can’t wait to share 25 new designs that we are debuting at the show and two of our designs are finalists in The Best New Product Competition.

Please visit us at Booth # 1934!

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